Is Shopify a good website platform?

Is Shopify a good website platform?

Software Review

With the amount of online store-building tools, deciding the right one for your business can be overwhelming and complicated. One of the best-known eCommerce platform solutions currently on the market today is Shopify.

But does Shopify's popularity signify the right choice for your business? By the end of this article, you'll have a better idea of what Shopify is and whether it's the right eCommerce solution for your business.

What is Shopify?

Shopify is an online application that allows you to offer an e-commerce channel. You are equipped with different themes that you can customize according to your brand's needs. You can sell either digital or physical products.

The good thing about Shopify is that you don't need to learn code to use it, which is why it's ideal for brand owners and e-commerce managers. The platform also caters to developers as they are given access to HTML, CSS, and Liquid (the templating language used in Shopify).

How does Shopify work?

All of your commerce is unified by Shopify. Brands can easily create and customize their online store and sell in multiple places such as through the web, in-person, pop-up shops, mobile, brick-and-mortar locations, and in different channels ranging from social media to online marketplaces.

Since Shopify is a cloud-hosted solution, you can access the application on any compatible device. In addition, all the software and server upgrades will be taken care of by the server, which grants you the flexibility to run your business wherever you are as long as you are connected to the internet.

Typically, a commerce business needs a wide range of tools to manage its products, payments, inventories, shipping, etc. Unfortunately, stitching all those different systems and data together often takes time and money.

What Shopify does is it groups all the necessary technologies and makes sure that they can be easily accessed, as well as allow you to easily integrate other business tools that you would need to scale your business on Shopify.

Advantages and Disadvantages of Shopify

Here are the pros and cons of using Shopify:

Pros

  • Easy to use
  • Sophisticated and inexpensive checkout flow
  • Seamless content management tools
  • Comprehensive automatic tax calculation tools
  • Shopify Plus allows you to create different versions of your online store in up to twenty different languages
  • Attractive, fully responsive and mobile-friendly templates
  • Multi-currency/Multi-Langauge
  • Search engine optimization features

Cons

  • High-end features and functionality can cost a premium
  • Shopify Payments limits the countries you can sell from
  • High transaction fees compared to custom solutions

Conclusion

Overall, Shopify is one of the better solutions for brands that want to focus on growth rather than maintenance and operations.

Contact us to learn more about Shopify.

About the Author

Tom Cowie is a seasoned e-commerce consultant and agency owner with over 10 years of experience in helping businesses grow on Shopify.

Speak to Tom