Founded in 2017 , NuMilk is a food-tech start-up. The brand’ s NuMilk Home allows individuals to make delicious and healthy drinks at the click of a button.


CEO, Ari, approached Pluro in 2021 seeking a brand-new website for NuMilk as well as a retainer for upcoming product launches over the following 12 months.


Increase In Traffic


Increase In Revenue


Increase In Page Ranking

The Challenge

Following a successful investment through Shark Tank, NuMilk was ready to roll up their sleeves and focus on the growth of the busy bus.

  • Design & Development of a new website
  • Integration of a new bespoke B2B program
  • Email CRM
  • Subscriptions
  • Low code backend flexibility

The Solution

Through a series of prototype iterations, ultimately culminated in the development of a unique and tailored theme for their brand. We implemented Recharge for subscription services, allowing seamless recurring orders. Recognizing the importance of efficient B2B operations, We harnessed the power of Shopify and Klaviyo, leveraging their capabilities to streamline their business-to-business interactions and foster strong relationships with their partners.

Services & Technology

  • Bespoke to Shopify Plus
  • SEO and Data Migration
  • Custom-Built B2B and Subscription Service
  • Conversion Optimisation
  • Third-Party App Integrations
  • Klaviyo
  • Retainer