Mind Journal

Mind Journal was created after founder Ollie was advised to start journaling to cope with his feelings. After three years of working alongside psychology professors and therapists, the first book was launched in 2016 and now they have supported over 100,000 men.


Ollie, the founder, reached out to Pluro with a request for a tailor-made theme utilizing Shopify 2.0.


Increase In Conversion


Reduced Bounce Rate


Ranking Increase

The Challenge

After a successful MVP launch, it was time to join the best in class eCommerce brands on Shopify.

  • 12 Week timeline
  • Custom theme
  • Enhanced UX/UI
  • Internationalisation

The Solution

We meticulously crafted and developed a bespoke theme, taking into account various data points and accommodating feature requests. The outcome is a high-performing Shopify 2.0 theme.

Services & Technology

  • Shopify 2.0
  • Theme migration
  • Third-Party App Integrations
  • Klaviyo
  • Retainer