In 2021, Jeremy Clarkson and the Cotswold Brew Co collaborated to introduce Hawkstone, a brand specialising in high-quality lagers and ciders. After utilising Squarespace for a year, the Hawkstone team recognized the limitations of the platform and made the courageous decision to transition to Shopify. This move allowed them to enhance their online presence and offer a more seamless shopping experience to their customers.


Hawkstone initiated discussions concerning potential partnerships and assessed the compatibility of their brand with the Shopify platform.


Increase In Traffic


Increase in AOV


Conversion Increase

The Challenge

After a successful MVP launch, it was time to join the best in class eCommerce brands on Shopify.

  • 8 Week timeline
  • Complex data migration
  • Migration of email CRM
  • Enhanced UX/UI
  • Introduction of subscription service
  • Fulfillment Integration x HighCohesion

The Solution

We facilitated the migration of Hawkstone from Squarespace to a bespoke Shopify Plus store. The integration of the ReCharge subscription platform was executed to enhance recurring revenue streams. Additionally, we transitioned from Squarespace's email marketing to Klaviyo, where new lists, segments, and flows were established. Lastly, in collaboration with HighCohesion, we Integrated and tested a new warehouse integration with the SundayTimesWineClub.

Services & Technology

  • Squarespace to Shopify Plus
  • SEO and Data Migration
  • Fulfilment Integration
  • Third-Party App Integrations
  • Klaviyo
  • Retainer
  • Shopify/ Shopify Plus
  • Klaviyo
  • ReCharge
  • Rivo
  • BravoShop
  • High Cohesion
  • GA4/GTM
  • Stockist
  • AGX