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Gerred, the Head of Digital, approached Pluro with the goal of developing a custom theme on top of the existing structure. This initiative aimed to reach the minimum viable product (MVP) stage, facilitating fundraising efforts.


Increase In Traffic


Reduction In Bounce Rate


Retention Rate Increase

The Challenge

Giftory required a rapid time-to-market strategy for the incorporation of numerous new features.

  • Custom theme
  • Development of new website elements
  • Integration of a PIM
  • Detached checkout

The Solution

Employing a sprint structure, we systematically built and deployed enhancements over a 16-week period. This approach ultimately culminated in the successful completion of the Minimum Viable Product (MVP) and beyond.

Services & Technology

  • Custom Theme
  • Shopify 2.0
  • Custom App