What does a Shopify partner do?

What does a Shopify partner do?

At Pluro, we've been a Shopify Partner for over five years. We've seen the platform go from a useful solution for agencies providing web design services to a complete e-commerce engine powering some of the biggest, most exciting brands in the world.

Click here to learn more about Pluro Shopify Partners.

What Does a Shopify Partner Do?

A Shopify Partner is an individual or organization that collaborates with Shopify to help merchants build and grow their businesses. The roles of a Shopify Partner are varied and can include:

  • Shopify Website Developer: Build and customize online stores using Shopify's platform.
  • Shopify Website Designer: Craft visually appealing and user-friendly store designs that are transformed into a theme.
  • Shopify Agency: Offering services, including marketing, development, and design, to support growth-hungry merchants.
  • Shopify Expert: Providing specialized knowledge and expertise in specific areas of the Shopify ecosystem. Both freelancers and agencies fall under this bracket.

By providing these services, Shopify Partners help merchants create, maintain, and enhance their online stores, ensuring they meet their business goals.

Want to learn more about the services a Shopify Partner provides? Click here.

How Much Does a Partner at Shopify Make?

The earnings of a Shopify Partner can vary widely depending on the services they offer, their level of expertise, and the scale of their business. Partners can earn revenue through various means, including:

  • Referral Fees: Earning a commission for each new merchant referred to Shopify.
  • Service Fees: Charging clients for development, design, and other services.
  • App and Theme Sales: Selling custom apps and themes on the Shopify App Store and Theme Store.

The potential earnings can be substantial, especially for those who offer a comprehensive suite of services or create popular apps and themes.

What Is the Difference Between Shopify and Shopify Partners?

Shopify is a leading e-commerce platform that allows merchants to set up and run online stores. Shopify Partners are professionals and agencies that support these merchants by offering specialized services. While Shopify provides the tools and infrastructure, partners provide the expertise to use these tools effectively.

Shopify relies on its partner ecosystem to drive innovation and solve challenges for Shopify merchants that fall outside the scope of the traditional Shopify platform.

How to Find a Shopify Partner

When it comes to building and growing your online store, having the proper support can make all the difference. Shopify Partners offer specialized expertise in various aspects of e-commerce, including website development, design, marketing, and more. If you're looking for a Shopify Partner to help elevate your business, here are some steps to guide you.

Why You Might Need a Shopify Partner

Before diving into the search, it's essential to understand why you might need a Shopify Partner. Here are a few reasons:

  • Expertise: Partners bring specialized development, design, and digital marketing skills.
  • Time Savings: They can handle complex tasks, allowing you to focus on running your business.
  • Customization: They can tailor your Shopify store to meet your unique needs and branding.
  • Growth: Partners can help implement strategies to scale your business effectively.

Steps to Finding the Right Shopify Partner

Define Your Needs:

Start by clearly defining what you need help with. Are you seeking a complete website redesign, custom app development, marketing strategies, or ongoing support? Knowing your specific requirements will help narrow your search to partners specializing in those areas.

Use the Shopify Experts Directory:

Shopify has a dedicated Shopify Experts Directory to help you find vetted professionals and agencies. The directory allows you to filter experts based on categories such as:

  • Store Setup
  • Custom Development
  • Marketing and Sales
  • Content Writing
  • Store Design

Each listing includes details about the partner's services, experience, pricing, and client reviews.

Evaluate Experience and Expertise:

Once you have a list of potential partners, evaluate their experience and expertise. Look for the following:

  • Portfolio: Review their past projects to see if their style and quality match your expectations.
  • Client Testimonials: Read reviews and testimonials from previous clients to gauge their reliability and effectiveness.
  • Certifications: Check if they have relevant certifications or recognitions from Shopify or other industry bodies.

Check Their Specializations:

Different Shopify Partners may have different areas of specialization. Ensure that the partner you choose has the right skills for your specific needs. For example:

  • Shopify Website Developer: This is for custom development and technical tasks.
  • Shopify Website Designer: This is for creating visually appealing and user-friendly designs.
  • Shopify Agency: For a full suite of services, including marketing and SEO.

Contact Multiple Partners:

Don't settle for the first partner you find. Contact multiple partners to discuss your project, ask questions, and get quotes. This will give you a better understanding of what each partner offers and how they might fit your business.

Assess Communication and Collaboration:

Effective communication is critical to a successful partnership. During your initial interactions, assess how responsive and transparent the partner's communication is. A good partner will be attentive to your needs, provide detailed answers, and be open to collaboration.

Consider Your Budget:

While finding a partner with the right skills and experience is essential, you must also consider your budget. Get detailed quotes and compare them. Remember that the cheapest option is not always the best. Look for a partner who offers a good balance of quality and affordability.

View our curated list of top UK Shopify Experts? Click here.

Look for Long-Term Support:

Consider whether you'll need ongoing support after the initial project is completed. Many Shopify Partners offer maintenance and support services. Having a partner who can provide long-term support can be invaluable as your business grows and evolves.

Click here to learn more about support from a Shopify Partner.


Finding the right Shopify Partner can significantly enhance your e-commerce business by providing the expertise and support you need to succeed. By clearly defining your needs, using the Shopify Experts Directory, and carefully evaluating potential partners, you can find a trusted partner to help you achieve your business goals. Whether you need a Shopify Website Developer, Shopify Website Designer, or a comprehensive Shopify Agency, the right partner can make all the difference in your online success.

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