Top Shopify Beauty Stores: Brands That Are Winning At Ecommerce

A vibrant and growing market, the beauty and cosmetics sector is projected to be worth $758.4 billion by 2025. Clearly this is both a competitive industry and fertile ground for entrepreneurs with the right skills and products to build top Shopify beauty stores. If you really want to set yourself apart from the competition, there’s […]

A vibrant and growing market, the beauty and cosmetics sector is projected to be worth $758.4 billion by 2025. Clearly this is both a competitive industry and fertile ground for entrepreneurs with the right skills and products to build top Shopify beauty stores.

If you really want to set yourself apart from the competition, there’s no better ecommerce platform. Shopify’s scalability, rich functionality, and robust security provide the perfect environment for growing a successful online cosmetics store. We highlight a few of the reasons why Shopify is such a terrific platform for beauty brands below.

A Truly Social Shopping Experience

Social shopping experiences are one of the aspects that make Shopify such a sought-after platform. It could not be easier to integrate your store with Facebook and Instagram. This means you can leverage user-generated content to boost conversions.

You can also easily run competitions, engage with influencers, and showcase reviews. Customers will come to recognise your brand as an exciting social hub as much as a trendy cosmetics store.

Website That Are As Visually Appealing As Your Cosmetics

With Shopify, you have unparalleled scope to develop striking ecommerce stores. Thanks to the wide range of stylish themes, your website is sure to impress. The standard mobile responsive nature of Shopify means you can also give visitors a consistently seamless user experience. What’s more, customised and branded checkouts help you to stay on brand throughout the entire customer journey.

Integrate Online & Offline Sales

With Shopify as your ecommerce platform, you can enjoy unmatched versatility in the way you sell beauty and cosmetics products. The Shopify Point of Sale feature enables you to integrate your online store with offline sales activities. Whether you have a brick-and-mortar store, are running a pop-up shop, or are involved with live events, you can manage everything from your Shopify back-end.

The Top Shopify Beauty Stores

Without further ado, here are some of the top Shopify beauty stores that are making the most of the world’s leading ecommerce platform.

1. Wing It Cosmetics

Wing It Cosmetics came about after the founder, Rajdeep, tried unsuccessfully to glue fake eyelashes on for a friend’s wedding. This misadventure inspired her to provide beauty products “with a conscience”. That means products, which are good for your face, your eyes, your lashes, and the planet. As a result, all ingredients are natural, non-toxic, and never tested on animals.

The Wing It Cosmetics Shopify store presents visitors with a bright, inviting, and organised homepage. The image carousel dominates the main page and provides an enticing glimpse into the brand’s impressive catalogue.

An attractive and feminine theme makes the site feel very welcoming and perfectly compliments the company’s products. Additionally, the intuitive Style Quiz is a dynamic example of how easy it is to increase customer engagement on Shopify. Directing leads towards the best products for them boosts confidence in the brand, which can lead to more checkouts.

2. 47 Skin

The result of a collaboration between a frustrated skincare user and a scientist, 47 Skin offers effective science-driven cosmetics. Their website is as beautiful as you’d expect for a company that aims to help people look their best. It has an elegant theme that instils confidence in the brand, which is further reinforced by large pixel-perfect images, highlighting key products.

47 Skin makes effective use of customer reviews, further establishing trust in their brand through the provision of social proof. The website provides a great user experience with intuitive and convenient navigation. It is also fully responsive meaning site visitors can enjoy a consistently excellent experience regardless of the device they may be using.

In a similar fashion to Wing It Cosmetics, 47 Skin enables visitors to take a unique skincare assessment. This facilitates conversions by giving shoppers essential peace of mind that they’re buying products that best meet their individual needs.

3. Fenty Beauty

Created by pop superstar Rihanna, Fenty Beauty is a brand that is all about class. Their understated, natural colour palette is the perfect background to elegantly display the brand’s diverse mix of products.

Another website that makes great use of Shopify’s many features and functionality, Fenty Beauty also leverages social proofing in the form of customer reviews. But the brand really takes the concept of building trust to the next level through an engaging “How To” section. This features video tutorials showing the products in action by a range of influencers including RiRi herself.

With elements like the “Shade Finder Quiz” also drawing visitors in, these are excellent demonstrations of techniques that increase engagement.

4. Concrete Minerals

Established in 2009, Concrete Minerals provides a wide range of high-quality and cruelty-free cosmetics. An ingredient-conscious company, the brand refuses to allow parabens, preservatives, gluten, talc, and bismuth oxychloride into their cosmetics.

The Concrete Minerals Shopify store has quirky, dynamic, and dark theme. A rotating gallery featuring eccentric imagery immediately grabs the attention of visitors when they arrive on the home page. The excellent use of striking photography throughout makes the brand and products really stand out.

In addition to this, the website has a simple site architecture, which facilitates easy navigation. This simplicity helps customers to easily find the products they’re looking for and increases the likelihood of further site exploration.

5. Lumin

Lumin offers a range of high-end skin care products for men. The brand’s Shopify store exudes masculine style through muted tones and bold imagery. This style and design are effective in making the target audience feel very welcome on arrival.

Visitors will find it extremely easy to navigate and find the products that they are looking for. The website also features a blogging that allows the company to share news on a range of men’s health issues and broadcast other relevant topics. Lumin’s Instagram feed is also integrated on the site to give visitors another opportunity to engage with the brand.

Covered by big-name media outlets such as Forbes, Vanity Fair, and Rolling Stone, Lumin is definitely a Shopify skincare store that customers will remember.

6. The Balm

The Balm offers an excellent range of cosmetics and beauty products. Just as impressive as their catalogue, though, is their flamboyant ecommerce store. The second you arrive on the homepage, “in your face” content that pulls you in without being overwhelming greets you.

This is supported by bright and cheerful colours, good use of white space, and quality photography that makes for an intriguing display. The Balm also makes clever use of Instagram integration with a ‘Shop Our Instagram’ section on the website. This strategic use of user-generated content and Shopify functionality is a great to boost engagement and conversions at the same time.


These examples of the top Shopify beauty stores demonstrate the incredible potential of the platform. If you are thinking of developing your own online beauty store, there is a lot here for you to learn from and build on. From an excellent range of themes, to limitless design customisability, seamless integrations, and the user-friendly nature of the platform, there are many reasons set up your store on Shopify.

Contact Pluro today to discuss your Shopify cosmetics store and reach your full ecommerce potential.