If you have an online store, search engine optimization (SEO) should be very high on your list of priorities. Shopify SEO done right improves your e-commerce store’s position in search engine results, which helps to generate more traffic, and can ultimately lead to more sales.
The good news is that Shopify is designed to facilitate your SEO efforts right out of the box. But there are also some additional measures you can take to further boost your website’s performance in organic search results. This Shopify SEO guide explores the key aspects you need to focus on, with more detailed information also available in each of the respective areas.
1. Keyword Research
Understand your audience and their behaviour is a key component of SEO. To improve your store’s SEO rankings, you must first identify the keywords that potential customers are using to find the types of products you’re selling. A combination of brainstorming to develop of list of general ideas for the search terms prospects are most likely using and quality SEO tools to refine that list, will ensure you’re headed in the right direction.
2. Website Copywriting
Exceptional website copy is an art form. Not only does consist of well written, relevant, and engaging copy, but it also needs to naturally incorporate keywords without affecting the content’s flow and overall tone. This is key for two reasons. Firstly, it allows more of your potential customers to find your products in the first place and then also helps to drive more conversions once they land on your website.
3. On-Page SEO
Above and beyond impactful content, you also need to tailor other elements of your pages to achieve the best Shopify SEO results. Optimizing your pages with appropriate title tags, header tags, meta information, and anchor text among other important elements is one of the avenues that lead to success. These are quick-wins that every merchant must check off their to-do list. On-page SEO makes it easier for search engine bots to crawl your pages, which puts you in a better position to ranking highly in organic results.
4. Site Structure
Site structure is another important aspect of Shopify SEO. You need to structure your site in a way that determines what the most important content is so they can serve it up to users accordingly and also enables visitors to easily navigate your store to find what they’re looking for. Incorporating categories, implementing breadcrumb trails, and using internal linking are just a few tactics available for improving site structure.
5. User Experience
In the context of SEO optimisation, user experience (UX) refers to the ways in which a visitor experiences and interacts with your website. There are a lot of important elements to consider when optimising UX on your site. This includes site speed and a responsive design to name a few. Shopify gives you a great platform on which to build from but you should also look for further enhance certain elements if you want your website to climb up the rankings.
6. Getting Ready For Launch
By now, you’re probably itching to launch your store and start generating some sales. Before that happens though, there are a few more pre-launch tasks that go hand-in-hand with your Shopify SEO endeavours. Some of the most important tasks to check off at this stage are:
- Website registration on Google Search Console and Bing Master Tools
- Site map submission for Google and Bing
- SSL implementation
The good news is that Shopify makes this pre-launch process a breeze.
7. Content Marketing
Content is still King and one of the most effective ways of improve your website’s rankings in organic search results. The fact that search engines are increasingly giving priority to informative content, in the form of articles, blogs, and videos over product pages most definitely helps. As a platform designed with SEO in mind, Shopify provides free blog functionality as part of the core service. This gives merchants a great forum through which to produce the kind of valuable content that meets consumer needs.
An often overlooked but critical element of SEO is building a quality backlink profile. Search engines consider these links as evidence of your website’s authority and thus bump it up in the rankings. The highest-quality backlinks typically stem from quality content that adds demonstrable value. This type of content makes credible websites with a high domain authority want to link back to it because the content will be useful to their audience too.
9. Useful Tools And Apps For Shopify SEO
One of the main attractions of Shopify is the vast number of tools and apps that seamlessly integrate with the platform. When it comes to general marketing and SEO in particular, the options are aplenty. The Shopify App store has an extensive collection of free as well as paid tools that will help you achieve your SEO goals on websites powered by the world’s leading ecommerce platform.
Fulfil Your Shopify SEO Potential
So there you have it – all of the necessary ingredients for a successful Shopify SEO strategy. Address all of these areas and you will be sure to see a marked improvement in your search rankings. But remember that SEO is not a one-time job. If you want to reach the top it requires a consistent approach over time. Only then will you be able to reap the rewards that a high-ranking website has to offer.
To learn more about how to improve your ecommerce store’s SEO, get it touch with out Shopify specialists today.