When you think about building an ecommerce store on Shopify, a few questions need to be answered first. Chief amongst these is likely to be which Shopify plan is best suited to your needs. This can seem daunting at first but doesn’t have to be if you strategically break the Shopify plans down.
The following article explains the key differences between plans along with their suitability for different business situations.
Which Shopify Plans Are Available?
The first thing to establish is the different Shopify plans there are to choose from. The available plans, as well as their costings, are as follows:
- Shopify Lite – $9 per month
- Basic Shopify – $29 per month
- Shopify – $79 per month
- Advanced Shopify – $299 per month
- Shopify Plus – $2,000 per month or a variable fee for higher volume businesses
There is much to choose from here. Your decision should be based on how well the range of features that come with each plan support your business. For clarity, we break down what each plan has to offer in more detail below.
Shopify Lite is the cheapest option available. This makes it an immediately appealing option for small brands or those wishing to test the waters first. However, it is important to note that Shopify Lite does not actually provide users with a self-contained website on which to sell goods and services. Rather, it provides the functionality to add a sell button to an existing website and to sell through Facebook.
If you do already have a website set up, Shopify Lite is a good option that represents a low-risk entry into ecommerce. So whether you’re at the beginning of your ecommerce journey, only have a basic website or a limited budget, this plan could be the one for you.
- Online credit card rates: 2.2% + 20p
- In-person credit card rates: 1.7%
- Additional fees using all payment providers other than Shopify Payments: 2.0%
The next option, Basic Shopify, is the most affordable way to use Shopify to build an ecommerce store with all necessary functionality. The online store comes complete with a blog section, the ability to add an unlimited number of products, and two staff admin login accounts.
You are also given access to 24/7 customer support and some fantastic features such as abandoned cart recovery and a free SSL certificate.
The abandoned shopping cart feature provides you with data on people who placed items into their shopping cart but ultimately don’t follow through with the purchase. This gives you the opportunity to employ numerous marketing tactics to win back potential customers and ultimately convert them.
The SSL certificate is vital for the security on your store. It also give your customers confidence that their sensitive data is safe when buying from you online.
- Online credit card rates: 1.9% + 20p
- In-person credit card rates: 1.6% + 0p
- Additional fees using all payment providers other than Shopify Payments: 1.0%
The most popular plan is the mid-range Shopify plan. But as the prices rises so too does the level of functionality you get for your online store. As well as an additional three staff admin logins, you also receive the ability to produce professional reports and the option of setting manual foreign exchange rates. In terms of reports, the Shopify plan allows you to generate:
- Sales reports
- Retail sales reports
- Customer reports
- Marketing reports
These reports provide insight intelligence that you can use to further boost online sales and profitability. This plan is great for growing brands with increasing sales thanks to the level of functionality and lower transaction fees.
- Online credit card rates: 1.6% + 20p
- In-person credit card rates: 1.5% + 0p
- Additional fees using all payment providers other than Shopify Payments: 0.5%
As you move further up the ladder, the overall Shopify cost continues to get steeper. But on the Advanced Shopify plan, the higher price tag again comes with lower transaction fees and a more advanced suite of functionality. This is essential for large online stores. Two of the main advantages this plan delivers are building advanced reports and adding third-party calculated shipping rates.
The advanced report building feature enables ecommerce brands to build custom-designed reports. With a range of metrics available as the basis for these reports, progressive companies can develop data-driven sales strategies to accelerate growth. Additionally, Advanced Shopify users are given 15 staff admin logins. This is particularly useful for larger teams.
The highest option in the Shopify plan scale is Shopify Plus. Unlike the other options, Shopify Plus isn’t costed on a standard basis. Rather quotes are offered to individual businesses based on their circumstances.
The plan starts at $2000 per month as a bare minimum. As a result, this option is reserved for the largest ecommerce brands that consistently see high volumes of online sales. The cutting edge features that come as part and parcel of Shopify Plus are well worth the price though.
You get access to advanced Shopify apps that are specifically designed to support high-growth businesses. A wealth of support aimed at helping you develop your own apps is also available. In addition to this, there are nine expansion stores that can be used to grow your business internationally. You also benefit from unlimited staff admin logins, and a host of other features.
There’s A Shopify Plan For Businesses At Every Level
And there you have it. You now have a firm grasp of the different plans on offer, including the range of Shopify fees. As such, you’re in a better position to make an informed decision on the best plan for you.
When making your choice, remember to bear in mind factors such as your monthly revenue, the level of analytics you will need access to, and the size of your company. If you’re unsure, a good approach is to start small and upgrade your Shopify plan as your brands grows.