Misfits Health

Misfits is a progressive young company that’s making a name for itself in a health industry that has historically been dominated by a few large players.

Specialising in protein bars, protein powders, and health supplements, the plant-based brand approached Pluro with the goal of a full website re-design and development project with particular emphasis on conversion rate optimization (CRO).


Owner of Misfits Health, Henry, was looking to upgrade the existing website to keep up with the changing times. We were tasked with the implementation of the following elements to increase engagement and checkouts.

  • A crisp design with high-quality imagery and user-friendly navigation
  • The addition of new product kits and intuitive discounting features
  • Responsive web development, ensuring consistency across devices
  • Seamless integration between new product kits and current business systems
  • A scalable website that facilitates sales growth
  • An easy to manage backend that enables effortless editing

Our Approach

We collaborated with the Misfits Health’s internal development team, to ensure we created a website that carefully aligned with their brand image and business goals.

We started by refurbishing the existing site design with quirky typography backed by a refreshing palette, to echo Misfits Health’s mood-defining nutritional products. We then focused on delivering clear visitor paths through structured navigation tools. In order to increase the average value per order, we introduced a new, unobtrusive dynamic cart calculator with customisable discounts and free shipping thresholds. Integration of ReCharge facilitated subscription management, and Klarna introduced a flexible ‘buy now, pay later’ feature, which further enhanced conversion rates.

Key Features

  • The website serves the UK market
  • Dynamic discounting and cart calculator implementation
  • Integrated subscription and ‘buy now, pay later’ features
  • Custom pages that tell the story of Misfits Health
  • Integration of existing quiz
  • Bespoke sidebar for collection pages
  • New product kits with NetSuite integration

We continue to provide Misfits Health with ongoing development and support services to facilitate business growth.

UX/UI Upgrade, Managed Services

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