What is the difference between Shopify and Shopify Plus?

What is the difference between Shopify and Shopify Plus?

Shopify is an e-commerce platform that offers different pricing plans to accommodate brands of different sizes and needs. The following are the current Shopify plans:

  1. Basic Shopify: This plan costs $29 monthly and includes unlimited products, 24/7 support, discount codes, a website and blog, and more.
  2. Shopify: This plan costs $79 per month and includes all the features of the Basic Shopify plan, plus gift cards, professional reports, abandoned cart recovery, and more.
  3. Advanced Shopify: This plan costs $299 per month and includes all the features of the Shopify plan, plus advanced report building, third-party calculated shipping rates, and more.
  4. Shopify Plus: This plan is designed for high-volume businesses and starts at $2,000 monthly. It includes custom checkout, Shopify's enterprise-level API access, and personalized support. The pricing varies depending on the specific needs of the business.

It's worth noting that each plan includes various additional features and tools, such as access to Shopify's app store and the ability to sell through multiple channels, like social media and marketplaces.

Shopify Advanced is a higher-tier plan offered by Shopify, which provides additional features and functionalities compared to the basic Shopify plan. It is built for businesses that have outgrown the entry-level features of Shopify and require more advanced capabilities to manage their online store effectively.

Some of the key features of Shopify Advanced include:

  1. Advanced reporting and analytics: This feature gives merchants more in-depth insights into their sales, customer behaviour, and other essential metrics, allowing them to make data-driven decisions.
  2. Gift cards: Shopify Advanced allows merchants to offer gift cards to their customers, which can help drive more sales and improve customer loyalty.
  3. Professional reports: This feature provides customizable reports that allow merchants to track their sales, inventory, and customer behaviour in more detail.
  4. Real-time carrier shipping: With this feature, merchants can integrate their shipping carriers with their Shopify store, providing customers real-time shipping rates and estimated delivery dates.
  5. Third-party calculated shipping rates: This feature allows merchants to offer more accurate shipping rates to their customers by integrating with third-party shipping carriers.

Some examples of businesses that may benefit from Shopify Advanced include:

  1. High-volume stores: Businesses that have a high volume of traffic and sales may benefit from the advanced features of Shopify Advanced, such as real-time carrier shipping and third-party calculated shipping rates.
  2. Multi-channel sellers: If your business sells on multiple channels, such as Amazon, eBay, and social media platforms, Shopify Advanced can help you manage your inventory and sales across all channels in one central location.
  3. Businesses with complex product catalogues: If your company has a complex product catalogue, such as products with multiple variants or options, Shopify Advanced can help you manage and display your products in a more organized and efficient manner.
  4. Businesses with a global presence: Shopify Advanced offers multi-currency support, which allows companies to sell in different currencies and accept payments from customers worldwide.

Shopify Advanced is a good option for businesses with a significant online presence that require more advanced features to support their growth. It offers a range of features and functionalities that can enable companies to improve their operations and better serve their customers.

Shopify Plus is an enterprise-level solution offered by Shopify that provides additional features and functionalities compared to the other plans, including Shopify Advanced. It is designed for high-volume merchants with complex needs and can handle significant traffic and sales volumes.

Some of the key features of Shopify Plus include:

  1. Custom checkout: This feature allows merchants to customize their checkout process to improve the customer experience and increase conversions.
  2. Dedicated account management: Shopify Plus customers are assigned a dedicated account manager who provides support and guidance on using the platform best.
  3. Flexible API integrations: Shopify Plus provides access to more than 100 APIs, which allows businesses to integrate with other systems and tools to streamline their operations.
  4. Advanced security features: Shopify Plus provides additional security features such as PCI compliance, DDoS protection, and regular security audits to ensure the safety of customer data.
  5. Unlike other Shopify plans, Shopify Plus provides unlimited bandwidth, which means there are no restrictions on the amount of traffic or sales a store can handle.

Some examples of businesses that may benefit from Shopify Plus include:

  1. Large retailers: Shopify Plus is built to handle large volumes of traffic and sales, making it a good fit for large retailers with significant online presence.
  2. Global businesses: Shopify Plus offers multi-currency support and can handle multiple languages, making it a good fit for companies that sell internationally.
  3. High-growth businesses: Shopify Plus offers scalability and flexibility, making it a good fit for rapidly growing businesses that need a platform that can keep up with their demands.
  4. Complex businesses: If your company has complex needs, such as custom checkout processes, integrations with other systems, or unique shipping requirements, Shopify Plus can provide the features and support needed to manage these requirements effectively.

Shopify Plus is a good option for enterprise-level businesses that require a robust platform to manage their operations and support their growth. It offers a range of advanced features and functionalities that can help companies to improve their online presence, increase sales, and enhance the customer experience.

Conclusion

Shopify Advanced and Shopify Plus are two different versions of Shopify, each designed to cater to the needs of different types of businesses.

Shopify Advanced is a step up from the basic Shopify plan and is designed for businesses that have outgrown the entry-level features of Shopify. It offers advanced features such as advanced reporting and analytics, gift cards, and professional reports. It is a good option for businesses with a significant online presence and needs a robust platform to support their growth.

On the other hand, Shopify Plus is an enterprise-level solution designed for high-volume merchants. It offers advanced features like custom checkout, flexible API integrations, and dedicated account management. It is designed to handle significant traffic and sales volumes and supports complex business needs.

In summary, Shopify Advanced may be a good fit if your business is growing and needs more advanced features. However, Shopify Plus may be a better option if you are an enterprise-level business with high-volume sales and complex needs.

Contact us if you'd like to learn more about Shopify Plans, and a team member will be in touch!

About the Author

Tom Cowie is a seasoned e-commerce consultant and agency owner with over 10 years of experience in helping businesses grow on Shopify.

Speak to Tom