9 Of The Best Free Shopify Apps For eCommerce Growth

Congrats! You’ve built your conversion focussed Shopify store and are ready to take off on your ecommerce journey. Your next step is to figure out how you can leverage the full power of Shopify to make the customers come flooding in. This is no mean feat. But a plethora of both free and paid tools [...]

Congrats! You’ve built your conversion focussed Shopify store and are ready to take off on your ecommerce journey. Your next step is to figure out how you can leverage the full power of Shopify to make the customers come flooding in. This is no mean feat. But a plethora of both free and paid tools are available to help grow your business.

In the following article, we exclusively focus on nine of the best free Shopify apps that can help you drive sustainable growth for your ecommerce store.

1) Oberlo

Oberlo, a leading platform that enables merchants to employ the dropshipping business model, is one of the most popular apps on Shopify. Dropshipping is a streamlined version of a regular retail business in which sellers fulfil customer orders without holding any physical stock. The customer simply places an order through the merchant’s website and then the goods are packaged and shipped out directly from the supplier on behalf of the merchant.

This business model mitigates the financial risk for ecommerce retailers since no money needs to be distributed to stock and storage. In addition to this, you do not need to spend time arranging order management, packaging, and shipping. This enables you to focus on other areas of your ecommerce business that directly impact growth.

2) ReConvert Upsell & Cross Sell

Upselling and cross selling are well-established methods for increasing the value of customer orders and generating more overall sales. Reconvert is one of the best free Shopify apps that helps merchants to conveniently achieve this through their ecommerce store.

The platform offers a wealth of features. This includes a ‘thank you’ landing page builder capable of adding personalised recommendations for other relevant products, countdown timers, popups and much more.

It also enables sellers to utilise post-purchase surveys to track customers using their personal data such as birthdays. This is a great app for that place extra emphasis on providing a highly personalised service to their customers.

3) Facebook and Instagram Stores

Best Free Shopify Apps - Facebook & Instagram Stores

Given the prolific use of social media sites by people all around the world, failure to take advantage of certain channels would be a huge missed opportunity. As a Shopify merchant you can benefit from having the free Facebook Channel app at your fingertips.

This incredibly useful application allows you to integrate your store directly with Facebook and Instagram. This means that people can purchase your products without ever leaving their favourite social media sites. There are also a number of free marketing tools that you will receive as part of the service. This app is an excellent way to reach more of your target customers in places where they most like to spend their time.

4) Plug in SEO

As soon as you have created your ecommerce store you should begin trying to improve your search engine optimisation (SEO) rankings. This ensures that your website appears as high as possible in search results when potential customers search using your targeted keywords.

Plug in SEO makes the process of managing your daily SEO efforts so much easier. Once added to your Shopify store, the app acts your personal SEO guide. It conveniently indicates the best ways to improve your SEO performance and alerts you to potential issues that arise as you go along.

5) Shopify Email

Email remains an important channel for marketing. For Shopify merchants an app that provides a reliable and effective way of leveraging this approach is Shopify Email. It enables store owners to easily send branded emails to their customers and subscribers.

With a range of templates to choose from, Shopify Email allows you to pull product images and descriptions straight from your website. It also comes with some powerful analytic functionality included. As such, you can easily access data on variables like email opens, hyperlink clicks, products added to carts, and much more.

6) AutoCommerce

Another one of the best free Shopify apps that provide a completely free yet effective way to increase upselling is AutoCommerce. Inspired by Amazon’s product-recommendation feature, this app automatically gathers data on visitors to the website. It then intelligently suggests products from your store, which they might have an interest in buying.

This personalised shopping experience has helped vendors who use AutoCommerce increase their revenue by up to 29% and their average order value by up to 8%.

7) Yotpo

Customer reviews are a tried-and-tested way to instil trust in a brand. With the Yotpo app, you can exploit this axiom by expanding the reach of your own reviews. Yotpo enables you to collate customer reviews and display them directly on your Shopify store.

Additionally, Yotpo provides a ‘share’ function, which allows your customers to place their reviews on social media sites. This helps you to gain even more wanted attention for your growing brand.

8) AfterShip

Best Free Shopify Apps - Dashboard Analysis

AfterShip provides Shopify merchants with a dashboard that makes it easier to track the delivery of products. Supporting over 760 couriers worldwide, including DHL, FedEx, and UPS, you can also send automatic emails informing customers about the progress and status of their orders through the app. This includes failed delivery attempt updates and delivery delay updates.

9) Promo.com

With Promo.com, Shopify users can quickly and conveniently produce quality promotional videos for their products. This app is easy to use even for people with little to no experience.

Simply enter your product details for Promo.com to gather the content from your website and turn it into a video. You can then use them in a variety of strategic ways. You can add them to your store to boost conversions or share them across social media to increase traffic sources.

The Best Free Shopify Apps For Growing eCommerce Brands

These are 9 of the best free Shopify apps that will help you to drive ecommerce growth. If you don’t know where to begin, the solutions on this list are a great starting point. Whether you’re looking for something in the realm of SEO, social media, upselling, or review management there’s a free app out there that can set you on the path towards achieving your business objectives.