Since the advent of the Covid-19 pandemic, industries around the world have been shaken. Among the hardest hit are traditional brick-and-mortar stores. We’ve seen company after company forced to close their doors – often for good. As a result, there has been a clear shift in consumer behaviour towards online shopping. However, there are opportunities as well as pitfalls amongst these recent developments.
According to the Organisation for Economic Co-operation and Development, the COVID-19 crisis has led to:
- The expansion of the ecommerce sector among both consumers and brands.
- Increased dynamism in the ecommerce sector through new products and types of businesses.
- Long-term changes that will benefit ecommerce businesses capable of creating and exploiting opportunities.
Given all of the economic hardship and growing number of business closure in 2020, there are still excellent prospects for the coming year. Here are the top ecommerce niches for entrepreneurs looking to seize the moment and drive business growth in 2021.
One of the safest niches to develop as an ecommerce store in the coming year is the area of health brands. Forbes Magazine has recently reported that ecommerce sales of health and beauty products are set to grow by 23% by the years’ end. Additionally, Warc has accessed data showing that ecommerce sales in the health and beauty sector as a share of total global sales are set to rise to 16.5% by the end of the year and to 23.3% by 2025. Taken in conjunction with the aforementioned projections, these figures demonstrate that the health niche has big potential in 2021.
Misfits is an example of a brand that is primed to take advantage in the coming year. As a young brand on a mission to make a name for itself in a booming market, Misfits has so far been successful in marketing and selling its range of plant-based protein bars and powders, and health supplements. There is now an even more opportunity to propel sales through effective ecommerce and digital marketing strategy.
By providing expert Shopify website re-design and conversion rate optimisation services, Pluro is actively assisting Misfits Health reach new heights in 2021.
Lifestyle brands will also welcome news that their niche is showing great potential for 2021. Forbes magazine recently described the acceptance level and growth of the lifestyle niche within ecommerce as “magical”. Shopify, the world’s leading ecommerce platform, also published a report in September on the highest trending products. The list features a number of lifestyle products with growing sales on the platform. This speaks to the potential for success in 2021 for new and established brands alike.
47 Skin is a great example of a lifestyle brand that is positioned for ecommerce growth using the range of functionality provided by Shopify. This specialist skincare company produces sustainable, scientifically developed, and tested skin treatments. Despite being a relatively new start-up, 47 Skin is embracing all its opportunities to reach beyond the UK and generate a loyal global customer-base.
Pluro is providing expert Shopify services to help 47 Skin improve their user experience, user interface, and conversion rates.
Fashion is another niche with tremendous potential for growth. In the Fashion eCommerce Report 2020, Statista found that fashion was the largest B2C ecommerce market segment. It had an estimated global size of over $525 billion in 2019. The projection is that this will expand at 8.6% annually reaching a total market size of over $1 trillion by the end of 2025. With such numbers, the fashion niche is undoubtedly one of the top Shopify niches entering 2021 and beyond.
A source of inspiration for brands looking for success in this niche is London Cashmere. This exciting fashion brand focuses on making 100% ethical, reasonably priced, cashmere products. Although the London Cashmere has been operating within the notoriously competitive cashmere marketplace, the company has carved out its own niche in the wider sector.
Through a strategic partnership with Pluro, London Cashmere has seen major improvements to it website’s design, user experience and interface. This perfectly aligns with the brand’s objectives to become an authority in their field.
The spread of the coronavirus has, unsurprisingly, thrown issues of sanitation and hygiene into sharp relief. People are now paying a lot more attention to maintaining clean habits. Consequently, companies with products in the hygiene niche can expect to see a growth in sales over 2021. In a recent study, McKinsey & Company found a growing interest in this area amongst consumers. The report goes as far as expecting this upward trajectory to become the next normal.
Up and coming brands such as Nuddy can turn this to their advantage. Producing a range of cool soaps from African shea butter, Nuddy has an unwavering focus on developing a strong brand and attaining a dedicated customer base.
Pluro has provided specialist ecommerce expertise including re-designing Nuddy’s Shopify website and conduction ongoing post-launch optimisation.
Take Advantage Of The Best eCommerce Niches In 2021
As can be seen, there is huge potential for ecommerce growth in 2021 even amidst the global pandemic. There has also been a considerable shift in consumer behaviour as sales continue to funnel towards ecommerce channels. While this has mostly been a reaction to the COVID-19 situation, there is an expectation that this current trend will become the new norm.
If you’re operating in the health, lifestyle, fashion, or hygiene ecommerce niches and would like to fulfil your growth potential in 2021, contact Pluro today. We have extensive experience in taking brands like yours to the next level through a range of Shopify website design and digital marketing services.